In the next 5 years, Artificial Intelligence will be the death of traditional marketing-focused positions as we know it, so being agile + keeping up with the tech will be a huge advantage for aspiring creative professionals.
We've been talking a lot about AI + AI Art lately, so we figured we'd share some of the stuff we're learning.
#1) Engineering will be huge.
But not in the way you may think, as you may not even need to learn a line of code. With things like open AI’s ChatGPT, coding is for the oldheads, man.
Same goes for traditional roles like Art Director or Copywriter, as there's an emerging job that will be in higher demand than both of them combined. Do you know what it is? (We didn't either!)
Prompt Engineer?
A what? Haven't heard of that?
Yeah, same! Or that is until recently when we've been working with StableDiffusion's open-source platform at dPost HQ.
It’s a certain level of artistry on it’s own to get any sort of usable results with AI art + copy. Despite what you hear, to get a result worthy of using still requires a level of understanding + savvy resourcefulness or else you’d just be a keyboard turk hitting refresh every few minutes for hours on end.
Data Communicator
Data Communicators / Data Storytellers are gonna have a lot of job offers. Yes, that "storyteller" term is overplayed, but it's still going to be crucial.
According to Gartner + Forrester, 75% of creative jobs will involve working directly with data in the next 2 years. We're not mathemagicians, but we bet it'd be a good idea to get your head around data, and how to paint a better picture with it.
But the REAL defacto cool-person creative job on the horizon?
AI Application Architect
Sure, getting cool looking things out of AI or being able to tell a story based on the data you have is important, but what about the bigger-picture?
If you want to really play some 3-Dimensional chess, you need to be the person actually spearheading the activation / implementation of AI tools.
Knowing which, when, where, why + how to best take advantage of AI tools without losing profit/productivity will be critical for adoption + scale of this emerging tech, so those at the deep-end of the pool (or highest level of the chessboard?) will see the biggest rewards for their early adoption.
Look, we know it’s still the AI-Wild West, and we are super excited to embrace the tech and go along for the 'MidJourney'.
And we'll keep sharing what we've learned along the way.
